Using Social Media To Grow Your Business
Imagine what life would be like without platforms that allow people from all over the world to easily and quickly connect..
As of January 2018, there are 4.02 billion internet users around the globe — that’s 53% of the world’s total population. Active social media users make up 3.2 billion, or 42% of the population. These numbers alone prove that social media is here to stay, if not to flourish further.
With such penetration, its significance to society cannot be ignored — especially in the marketing world. The reach and influence of social media is a treasure in the business and trade industries, where the need to engage and persuade the market is of top priority.
Where to put your brand in social media:
According to We Are Social’s Digital in 2018 Global Overview, Facebook is the second most visited website in the world, followed by YouTube, with Google leading the list. In the same report by We Are Social, it was revealed that posts on a brand’s Facebook Page reach 10.7% more people than its current number of followers. It was also revealed that 4.2% of all Facebook users who see a Facebook Page’s post engage with it — be it by reading a status, liking a post, watching a video or clicking a link.
According to Twitter, the top reason people come to Twitter is to “discover something new and interesting.” The platform is also five times more likely to offer new videos to users than any other source. The intent of users to find something new, coupled with the platform’s design to offer new discoveries, allows for higher brand recall and awareness.
Although the Instagram’s one billion user mark is just around the corner, marketers are still hopping on the bandwagon by the masses. The beauty of using Instagram for business is that the platform isn’t reserved for any particular brand, it’s for brick-and-mortar businesses, e-commerce stores, solo businesses – and there are options to see in-depth analytics and ways for people to get in touch with you. But make no mistake, Instagram is not an “if you build it, they will come” platform. Businesses should focus on not only building their own followings, but tapping into niche communities where their audience is already hanging out. Find relevant followers by using Hashtags. Location-specific hashtags are perfect for zeroing in on an audience in your own neighborhood. Get help with Hashtags here.
Internet analytics company Alexa ranks YouTube No. 2 both domestically and globally in web traffic as of March 2018. It has more than 1 billion users, and more than half of all views come from mobile devices. Trending videos are any videos that YouTube users are interacting with at a very high rate.Most commonly, trends reflect popular culture, one-off viral hits and current events. For businesses, the goal of creating trending content isn’t necessary. The value you offer people will make them Like your video, Subscribe, and/or Comment – all of which will propel your video up in search engines. More things you can do: Share your videos, encourage viewers to subscribe, use relevant keywords on your titles and description, upload useful content regularly, and add links to your websites.
A 2017 survey of 5,700 marketers revealed that 69% are developing loyal fans for their brands via social media marketing. In the same vein, 66% of users between the ages of 18 and 24 years old are more loyal to the brands they follow on social media, while 60% of 25- to 34-year-olds favor the businesses they follow on Facebook, Twitter and Instagram.
Final Pro Tip:
Tap into the Power of Facebook Ads, Twitter Ads, Instagram Ads, and YouTube Ads. From videos to stories and beyond, sometimes paid spots are just what you need to pop up in your target market’s feeds.