New Tenderloin Development Plans to Bring Contemporary, Urban Style in the Neighborhood

The two-story garage at 550 O’Farrell Street in San Francisco’s gritty Tenderloin district is currently a contributor to the Uptown Tenderloin Historic District, being that it was constructed in 1924.

Currently, it looks like this:


Back in 1976, it looked about the same:


However, its days are numbered now, as a 13-story development is proposed to rise up to 130 feet in height on its parcel, and development is pushing ahead.


Below are renders as envisioned:


The plan is for the building to yield 115 residences – a mix of studios and one-bedrooms – over a new 21-car garage, lobby, leasing office, and commercial retail space facing O’Farrell St.

Palo Alto-based Sandhill O’Farrell, LLC will be the developer of the complex, as Company Director and President, Prabhas Kejriwal, owns the land, which includes an 11,808-square-foot lot located between Leavenworth and Jones Streets.

Brick Inc., an architecture and interior design firm located in Emeryville, is also involved in the project. The plan envisions two large open space areas for residents, one on the second level and the other on the roof, and some residences may have private balconies. The units will be “a little on the smaller side,” said Rob Zirkle, Brick Inc’s founding principal.

“But they are also designed to be functional, durable and “won’t price people out” of the neighborhood, which is drawing investors and new development.

Under the O’Farrell development proposal, two bicycle storage rooms would provide 108 bicycle storage spaces in the tower’s basement.

Nationwide, developers are including fewer parking spaces in urban projects that are located near public transportation, which opens up more space for housing and cuts construction costs, according to the nonprofit Center for Neighborhood Technology.

However, Sandhill O’Farrell LLC is different. The company is striving to “create market-rate housing that meets [their] inclusionary, affordability requirement.” “These are not intended to be luxury housing, per se,” said Zirkle. “We are providing units that aren’t too big and aren’t too fancy…The market that our client (Sandhill O’Farrell LLC) is trying to address and balance is housing, which is acceptable to more of the workforce and also meets our desire and our obligation to provide the appropriate amount of affordable and inclusionary housing.”

Zirkle estimated that it could take by end of 2018 “before we start moving to construction documents. It’s a little ways out.” An examination of the proposal to demolish the garage is a contributor to that time frame.

Source: The Registry, SocketSite

Leave a Reply

Your email address will not be published.